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January 20, 2022

PT Piaggio Indonesia celebrates Moto Guzzi 100th Anniversary, through an Unforgettable Brand Experience with The Clan Community Indonesia

Moto Guzzi as one of the most legendary brands from Piaggio Group in the Automotive 2-wheelers industry, has shown its deep values of an authentic lifestyle to our way of life by holding a full month of celebratory activities in 4 Brand Motoplex Dealerships, across 4 cities, topped up with a truly unforgettable touring event, the Moto Guzzi Keep Riding Experience.

Moto Guzzi is one of the legendary and worldly-known motorbike brands, that PT Piaggio Indonesia brings to the market during its 10 years presence in Indonesia as part of its commitment to provide wider premium mobility solutions to the market. The commitment that PT Piaggio Indonesia has made for Indonesia market, will continue to be delivered through the premiumization strategy carried out by its 4 Brand approach: Piaggio, Vespa, Aprilia and Moto Guzzi. In year 2021, PT Piaggio Indonesia truly reinforce the presence of its 4 brands in 4brands Premium Motoplex Dealer in the main cities of Jakarta, Jogjakarta, Surabaya and Denpasar.

To further celebrate the commitment of PT Piaggio Indonesia and its developing presence in Indonesia, PT Piaggio Indonesia invited loyal customers of Moto Guzzi to join Moto Guzzi Keep Riding Experience touring event that held on 9-12 December 2021, overcoming Surabaya – Denpasar route with a total distance of ~520km. PT Piaggio Indonesia encourages Moto Guzzi owners to truly live the authentic soul of Moto Guzzi  that is: Freedom, Stylish and Authentic while also discovering the beauty of Indonesia, conquering harsh terrains and experience all technology that Moto Guzzi offered to keep the rider safe during challenging weather.

The event supported by PT Piaggio Indonesia, leads to fully exploring Moto Guzzi bike and the touring rote. Moto Guzzi The Clan Community with PT Piaggio Indonesia started the journey from Surabaya where the first destination was Baluran area with Banyuwangi as the final stop. On the next day, The Clan embarked towards Denpasar and explored the charms of Bali, overcome different landscapes of Bali from mountainous road, city road to coastal terrain.

 

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